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Christmas 2018: the Quest for the Perfect Toy!

Christmas 2018: the Quest for the Perfect Toy!

13 Dec 2018

With just a few days to go until Christmas, almost everyone’s thinking about their Christmas shopping. While the fierce Black Friday and Cyber Monday campaigns really helped kick-start the Christmas season back in late November, adverts for children’s toys have been appearing on the children’s TV channels for several months now. And it’s within this material context that the following question arises: how do we choose the ideal toy for our children?

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